Designer Fave: Jou-Jou

Happy September, y’all!

So a few weeks ago, I was fairly certain that summer was on it’s way out. When I was waking up in the early morning for work, my car was reading as low as 47 degrees F! I know that the weather is looking humid and hot for the holiday weekend, which is great, but I wanted to share a lovely find for the fall.

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Figure. I haven’t always liked leather jackets, but I have been craving for a caramel brown jacket for the longest time!

Meet my new Jou-Jou fall jacket! It’s made of “vegan leather.” I had no idea how exactly to define this, so I looked it up. According to The Gloss, vegan leather is a man-made material. Also, a random note: the article brings up a good point that just because it’s animal-friendly does not necessarily mean it’s environment-friendly.

I really like the aesthetic that Jou-Jou has! Their style has a very modern, futuristic vibe. Also, their jackets remind me of Neku’s outfit from Square Enix’s “The World Ends With You” (aka “TWEWY”).


Figure. Main character: Neku! I think I unfortunately deleted my review on TWEWY on the Nintendo DS, but I am obsessed with this game.


Figure. My other Jou-Jou jacket that  I bought back at the end of 2011. It’s made of a wool-like fabric with a hood that reminds me of a wolf. It also has a front zipper that is sewn askew, which I love.

My one complaint based on what I see in stores and online is that Jou-Jou seems to reuse that one jacket pattern in so many of their items. I understand wanting to make a trademark look, but I feel like there must be a way for their clothes to have have similar elements without using the same exact pattern. It can cheapen the feel of the jackets because they look almost cookie cutter-like instead of well thought out, individual designs.


Figure. Some examples of Jou-Jou jackets. Their website:

All in all, I’m really happy with this particular purchase of just $36 from TJMaxx! It also has this beautiful golden lining on the inside, which I sadly forgot to photograph.

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Figure. Oh yes, I’m rocking that biker chick in PJ shorts trend. Hahaha.

I love fitted jackets because they focus on streamlining my top-side and good tailoring can make one look taller and longer. I can’t wait to wear this in the fall as the weather begins to cool down again.

My only regret is that my old Charlotte Russe boots are no longer with me. I think they would of looked awesome with this. What do you think?


Figure. R.I.P. 2011, darling.

Digging the vegan leather trend? Check out fellow blogger Kristina Mirasol’s review on Express’s Minus the Leather jacket.


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